'Diligently Seeking Lower Gas Prices'
CSP News
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Nearly half (45%) of U.S. households are diligently seeking lower gas prices, The Nielsen Co. has found. The economy has consumers looking for cost savings across the board, even as they revert to some pre-recession habits, it said.
"Although gas prices are not as high as they were in mid-2008, they have been edging up for some time and continue to impact how consumers shop and buy," said Todd Hale, senior vice president, Consumer & Shopper Insights, Nielsen. "Even though gas prices are reasonable relative to recent years, consumers continue to employ money-saving strategies, such as using coupons and gas purchase incentives, as means to deal with gas costs given overall economic concerns."
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Sep 07, 2010
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